Position:Head of Sport Marketing
Location: Schengen, Luxembourg
Company: PM-International
Job Description/Overview
PM-International, Europe’s largest retail distribution company in health, fitness, and beauty, is seeking a dynamic Head of Sport Marketing for its International Headquarters in Luxembourg. This role focuses on building and implementing sports marketing strategies, fostering partnerships, and driving innovative campaigns to enhance brand awareness and customer loyalty in the sports sector.
Key Responsibilities
Strategic Development:
Design and implement comprehensive sports marketing strategies to increase sales, brand visibility, and customer loyalty.
Partnership Management:
Build and maintain relationships with sports organizations, athletes, sponsors, and key stakeholders to enhance credibility and visibility.
Campaign Management:
Plan and execute marketing campaigns and events in the sports sector.
Leverage digital platforms and influencer partnerships for campaign amplification.
Market Analysis:
Analyze market trends and competitor activities to identify new opportunities.
Budget Oversight:
Develop and monitor budgets for sports marketing initiatives, ensuring cost-effectiveness and ROI.
Team Leadership:
Lead, motivate, and develop the sports marketing team to achieve high performance.
Event Sponsorship and Activation:
Plan and execute sponsorship activation strategies at live events, tournaments, and championships.
Performance Analysis:
Use analytics tools to measure campaign performance and refine strategies.
Qualifications
Degree in marketing, sports management, or a related field.
At least 5 years of experience in sports marketing, ideally in a multinational environment.
Passion for sports; a background as a former competitive athlete is an advantage.
Fluent in English and German.
Experience
Proven track record in developing and implementing marketing strategies.
Strong communication, negotiation, and leadership skills.
Creative mindset with the ability to identify and capitalize on emerging trends.
Experience working in dynamic, multicultural environments.
Skills
Strategic thinking with excellent organizational and analytical abilities.
Proficiency in digital and social media integration for marketing campaigns.
Ability to motivate and inspire teams to achieve business goals.
How to Apply
Link
Additional Information
Vacation and Christmas bonuses.
Housing allowance for Luxembourg residents.
Access to employee training and development programs.
Free in-house gym and monthly free product allowances.
Private pension insurance.
A generous discount on PM-International products.
Who Can Apply
Candidates passionate about sports marketing with a proven track record and the required qualifications are encouraged to apply.
Email: office@pm-international.com
Job link
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