Position: Marketing and Communication Manager
Location: Bettembourg, Luxembourg
Company: Rockids
Job Description/Overview
Rockids is a leader in non-formal education in Luxembourg, dedicated to helping children aged 0 to 12 develop their full potential. The company seeks a Marketing and Communication Manager to implement a robust marketing strategy and increase awareness of its childcare services. The role is supported by an in-house team and external communications agency.
This position involves contributing significantly to Rockids’ commercial development and ensuring its brand remains a key player in the early childhood education sector.
Key Responsibilities
Strategic Marketing
Develop and execute Rockids’ marketing and communication strategies.
Ensure proper positioning of the Rockids and Rockids Academy brands.
Manage and monitor the marketing and communications budget.
Identify innovation and differentiation opportunities.
Establish performance indicators to measure campaign effectiveness (leads, conversions, ROI).
Conduct market research and monitor competition.
Manage customer relations using CRM tools like Hubspot.
Operational Marketing
Design creative campaigns to strengthen the Group’s presence in the early childhood sector.
Oversee visual identity compliance across facilities.
Create and distribute sales tools (flyers, POS materials, event management).
Support facility managers in enhancing sales performance through training.
Digital Marketing
Maintain and optimize the Rockids website.
Collaborate with the communications agency to create visual content and manage SEO/SEA campaigns.
Manage social media and digital advertising campaigns.
Communication
Roll out consistent communication strategies across all platforms and facilities.
Develop press relations to boost visibility.
Organize external events such as trade fairs and open days.
Implement internal communications policies and support employer branding efforts in collaboration with HR.
Qualifications
Education
Bachelor’s degree in Marketing, Communication, or equivalent from a business or communication school.
Experience
Minimum of 3 years as a Marketing and Communications Manager.
Skills
Expertise in digital marketing and familiarity with recent trends.
Strong project management and innovative mindset.
Excellent communication and interpersonal skills.
Data-driven, results-oriented, and business-savvy.
Creativity, initiative, and team spirit.
Knowledge of the Luxembourg market and local players is a plus.
Languages
Fluency in French and English.
Personal Qualities
Passion for the early childhood education sector.
Customer-focused with a collaborative and curious approach.
Results-driven with a proactive mindset.
What We Offer
An opportunity to shape the future of education for younger generations.
A dynamic and fast-growing work environment.
How to Apply
Link
Who Can Apply
Qualified Applicants can Apply
Email: info@rockids.lu
Job link
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