Company: INNHotels
Location: 98 Geikie St, Jasper, AB (Hybrid Work)
Employment Type: Full-time, Permanent
Salary: $50,000–$60,000 per year
Schedule: 8-hour shifts, Monday to Friday, with weekend work as needed
About INNHotels
At INNHotels, we are passionate about showcasing the best of Canadian tourism, culture, and history. Our success stems from a motivated and dynamic team that delivers exceptional guest experiences. We are seeking an experienced and enthusiastic Marketing Manager to enhance our growing brand and contribute to our mission of sustainable tourism and community development.
Position Overview
The Marketing Manager will spearhead marketing initiatives, manage advertising strategies, and oversee social media and digital content to drive brand growth and engagement.
Responsibilities
Email Marketing
- Create monthly email campaigns to promote specials and promotions.
- Regularly update and audit automated email campaigns using CRM tools.
Social Media Management
- Manage Facebook, Instagram, and LinkedIn accounts.
- Reshare content from all properties and communicate promotions to the social media team.
Website Content Management
- Monitor and ensure website information is current and accurate.
- Collaborate with the web development team to upload promotional content.
Reporting and Analytics
- Compile monthly performance reports, including Google Ads, Google Analytics, email campaigns, and social media metrics.
Collaboration
- Work closely with General Managers, Marketing Directors, and Sales Directors to align marketing strategies.
- Coordinate with the design team for promotional material creation.
Brand Consistency and Execution
- Follow brand guidelines in all marketing efforts.
- Execute a pre-planned three-month marketing strategy set by the Marketing Director.
Additional Responsibilities
- Manage and create engaging content for resort social media channels.
- Coordinate photo and video shoots.
- Identify revenue opportunities through advertising, partnerships, and sponsorships.
Qualifications
-
- Education: Post-secondary education in Communications, Marketing, or Advertising (preferred).
- Experience:
- 2+ years in marketing, social media management, and copywriting.
- 1+ year of graphic design experience.
- Familiarity with hotel PMS systems (e.g., WebRezPro) is an asset.
- Skills:
- Proficiency in Canva, Photoshop, InDesign, Illustrator, and Microsoft Office Suite.
- Experience with Revinate CRM, Sked, and Wrike (preferred).
- Strong writing and editing skills with an eye for detail.
- Basic knowledge of design principles and metrics analysis.
- Other Requirements:
- Valid Canadian Driver’s License (preferred).
What We Offer
- Competitive salary with opportunities for career advancement.
- Group health benefits, including dental, vision, and extended health care.
- Life insurance and employee assistance programs.
- Paid time off and access to on-site amenities like a gym and parking.
- Seasonal staff events and discounts on local activities.
- Hotel discounts within the INNHotels family.
About INNHotels
INNHotels is a collection of independent hotels in Alberta and British Columbia, including Jasper, Canmore, Red Deer, Stony Plain, Grande Cache, Valemount, and Invermere.
How To Apply
Job Link
https://ca.indeed.com/viewjob?jk=83ef7956367057ab
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