Company: Ferrero
Location: Luxembourg
Job Type: Full-time
About Ferrero:
Ferrero is a globally recognized, family-owned company, home to iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Kinder Bueno®, and Kinder Surprise®. With a presence in over 50 countries and products sold in more than 170, Ferrero has built a legacy through 40,000 dedicated employees. As we continue to grow, we’re looking for talented individuals to join our diverse team and help craft the future of our brands.
Role Overview:
Ferrero Luxembourg is seeking a Global Social Media Manager for the Kinder brand, who will play a pivotal role in developing and executing global social media strategies that align with Kinder’s brand objectives. In this role, you will work closely with the Global Category department and collaborate with teams across regions to create innovative social media strategies that engage and delight our audience.
Key Responsibilities:
- Strategy Development: Create and implement a global social media strategy for the Kinder brand across platforms like Facebook, Instagram, and YouTube, ensuring alignment with brand objectives.
- Content Creation: Lead the development of creative, engaging, and high-quality content that reflects Kinder’s brand voice.
- Collaboration: Work with regional and local teams to maintain consistency across global markets, providing mentorship and support as needed.
- Analytics & Optimization: Track and analyze social media performance using tools like Google Analytics, Emplify, and Talkwalker. Optimize strategies based on insights and report results to senior management.
- Cross-functional Coordination: Partner with global and local marketing teams, PR, Legal, and Procurement to ensure cohesive messaging and brand alignment.
- Trend Analysis: Stay updated on digital trends and social media best practices, using competitive insights to refine strategies.
Who We Are Looking For:
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- Education: A degree in Communication, Digital Marketing, or a related field.
- Experience: 2-5 years of experience as a Social Media Manager within an FMCG company or a digital agency, with proven success in managing global brands and multi-country social strategies.
- Skills:
- Expertise in social media management, digital marketing, and brand development.
- Strong analytical skills with experience using tools like Google Analytics, Emplify, and Talkwalker.
- Proven ability to manage global brands and work cross-functionally with diverse teams.
- Knowledge of SEO, web traffic metrics, and digital marketing best practices.
- Excellent communication skills (both written and verbal) in English, with creative thinking and a passion for storytelling.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Why Join Ferrero:
- Inclusive Culture: We value diversity and are committed to fostering an inclusive environment where everyone has the opportunity to succeed.
- Growth Opportunities: Work within a multicultural team and gain exposure to a wide range of marketing strategies across global markets.
- Impactful Work: Play a key role in shaping the global strategy for one of the most beloved brands in the world.
If you are passionate about social media, digital marketing, and brand-building, and want to make an impact in a globally recognized company, we encourage you to apply!
How To Apply
Job Link
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