Company: Tourism New Zealand
Location: Auckland City, Auckland
Employment Type: Permanent, Full-time
About Us | Mō tātou
Tourism New Zealand (TNZ) is a Crown Entity dedicated to showcasing Aotearoa New Zealand as a year-round visitor destination to key markets worldwide. Our mission is to enrich both New Zealand and all who visit, promoting the iconic 100% Pure New Zealand brand to inspire travelers in a way that benefits this extraordinary country.
The Opportunity | Ngā whainga
Join our dynamic Global Marketing team as a Senior Social Media Specialist and play a pivotal role in connecting New Zealand with the world. This is your chance to use your expertise in digital cultural trends, creativity, and strategic thinking to grow the global social media presence of the 100% Pure New Zealand brand. Reporting to the Social Media Manager, you’ll craft and deliver content for global social media platforms, fostering international engagement and inspiring travel to New Zealand. Your work will drive year-round appeal with a particular focus on increasing off-peak arrivals.
Key Responsibilities:
- Develop and execute paid and organic social media strategies across platforms such as Meta (Facebook, Instagram), TikTok, and YouTube.
- Create and edit high-quality, audience-focused, and culturally relevant social-first content using brand assets.
- Manage large social media communities, fostering brand advocacy and engagement.
- Track and report on social media ad spend and financial performance.
- Stay ahead of digital cultural trends to ensure innovative and impactful social media strategies.
- Collaborate with global teams, aligning efforts across markets to deliver outstanding campaigns.
- Provide insights and recommendations to continually enhance social media initiatives.
- Travel to New Zealand’s unique destinations to capture inspiring content.
About You | Ngā pūkenga mō tēnei tūranga
We’re seeking an experienced and passionate marketer with:
- Experience: At least 5 years of hands-on social media management, including paid and organic strategies.
- Skills: Advanced copywriting, creative production, and video editing skills. Proficiency with social media tools and platforms, including Meta Business Manager and publishing tools.
- Knowledge: Strong understanding of social media and digital culture. A background in media planning and buying is a plus.
- Communication: Ability to collaborate globally and act as a social media subject matter expert.
- Passion: A deep appreciation for New Zealand, its unique destinations, and a desire to share its magic with the world.
- Travel: A full driver’s license for travel to remote locations across New Zealand.
Why Join Us | Māu rānei
At Tourism New Zealand, we offer:
- An opportunity to be at the forefront of global destination marketing.
- The chance to take the 100% Pure New Zealand brand to new heights.
- A collaborative, high-energy work environment.
- The privilege of working on projects that enrich both Aotearoa and its visitors.
How to Apply
Job Link
https://nz.indeed.com/viewjob?jk=6d2fb8fbffd8c6a8&tk=1id1nkbq0280707s&from=serp&vjs=3
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