Company: Loblaw Companies Limited
Location: 1 President’s Choice Circle, Brampton, ON Canada
Job Type: Full-Time
About Us
Loblaw Companies Limited is one of Canada’s largest employers, committed to positively impacting the lives of Canadians. We prioritize collaboration, authenticity, and connection as we shape the future of Canadian retail. If you’re looking for an inclusive workplace with opportunities for growth, this is where you belong.
About the Role
As Manager, Social Media, you will play a key role in our Social Media Centre of Excellence. You will develop and execute social media strategies for control brands and retail banners, managing campaigns that enhance brand awareness, increase engagement, and drive results. Reporting to the Senior Social Media Manager, you’ll collaborate with marketing and cross-functional teams to deliver on objectives.
Key Responsibilities
- Develop and execute social media strategies aligned with marketing goals to enhance visibility, engagement, and traffic.
- Manage and optimize social media platforms, ensuring consistent brand presence and up-to-date information.
- Implement SEO best practices, including keyword research and metadata optimization for discoverability.
- Use tools like Sprout Social for content scheduling, posting, monitoring, and reporting.
- Oversee local social media toolkits and provide ad-hoc campaign support for retail teams nationally.
- Conduct social media listening to gather insights, track performance metrics, and optimize campaigns.
- Maintain the social media playbook to ensure consistent voice, messaging, and content.
- Monitor social media platforms, addressing customer inquiries in a timely manner.
- Stay informed on emerging trends, tools, and best practices to identify new opportunities.
Qualifications
- Post-secondary education in Marketing, Media, or a related field.
- 5+ years of proven experience in Social Media Management.
- Strong leadership skills to inspire and motivate teams while fostering collaboration.
- Proficiency in social media tools and listening platforms such as Sprout Social.
- Excellent written and verbal communication skills with impeccable proofreading.
- Exceptional interpersonal skills to pitch ideas, build relationships, and influence stakeholders.
- Attention to detail, analytical mindset, and project management expertise.
- Ability to handle multiple projects simultaneously while meeting deadlines.
Why Join Us?
At Loblaw, sustainability, social impact, and inclusion are at the heart of what we do. As part of our Blue Culture, we value care, ownership, respect, and excellence.
We offer:
- Progressive career opportunities.
- Comprehensive training.
- Flexibility and competitive benefits.
Diversity and Inclusion
We are committed to fostering an inclusive environment and encourage candidates from diverse backgrounds to apply. We provide accommodations for candidates with disabilities throughout the hiring process.
Additional Information
- Candidates 18 years or older are required to complete a criminal background check during the application process.
How To Apply
Job Link
https://ca.indeed.com/viewjob?jk=29afe4a8206230fc&tk=1idhdns3ei8rp88t&from=serp&vjs=3
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