Company: PipeDreams
Location: Remote
Salary: $160,000 – $240,000 per year
Job Type: Full-time
Company Overview:
PipeDreams is on a mission to revolutionize the home services industry by leveraging technology to modernize operations and drive growth. We specialize in acquiring and consolidating trusted home services businesses, including HVAC and plumbing, transforming them for outsized growth. Our goal is to become the most reputable home services provider in every market by delivering exceptional service and expanding career opportunities for local employees. Our team includes professionals from top companies such as Nextdoor, Bain & Company, Roto-Rooter, Yelp!, and ServiceTitan.
Position Overview:
We are seeking a strategic and hands-on Head of Marketing to lead the development and execution of integrated marketing strategies aimed at driving customer acquisition, brand awareness, and revenue growth across our portfolio of home services brands. Reporting directly to the CEO and Co-Founder, this role offers a unique opportunity to significantly impact the modernization of an $830 billion market.
Key Responsibilities:
- Lead the strategy, development, and execution of a comprehensive integrated marketing program focused on revenue growth, customer acquisition, repeat rates, and brand awareness across multiple locations.
- Employ a multi-channel marketing approach, including TV, OOH, SEO, direct mail, SEM, social media, affiliate marketing, and customer lifecycle management.
- Develop and implement the marketing playbook and foundational growth engine for future business acquisitions.
- Optimize the customer conversion funnel from lead capture to revenue using various channels, including email, text, phone, and discounts.
- Collaborate with Operations and local General Managers to deploy marketing initiatives and support local activations and grassroots campaigns.
- Build and lead a high-performing marketing team to drive the next phase of PipeDreams’ growth.
- Develop a growth forecasting model, manage marketing budgets, and maintain dashboards to report performance to stakeholders.
- Manage relationships with agencies, freelancers, and partners involved in campaign creation and execution.
- Foster a culture of experimentation and testing, establishing business cases for marketing programs and identifying strategies to scale.
Who You Are:
- You have 8+ years of experience in progressive marketing leadership roles, preferably within multi-site home services or related industries, with a proven track record of developing high-performing teams.
- You possess expertise in marketing for need-based services and a strong understanding of customer needs and tailored solutions.
- You have demonstrated experience in multi-location marketing strategies and managing marketing efforts for multiple brands.
- You are well-versed in direct marketing metrics, segmentation, data analysis, and response measurement.
- You can seamlessly transition between high-level strategy and detailed execution.
- You possess outstanding written and verbal communication skills and a talent for building cross-organizational relationships.
- You have an innovative and entrepreneurial mindset, thriving in fast-paced and ambiguous environments.
Why Join Us:
- Competitive salary range of $160,000 – $240,000 per year.
- Meaningful equity package.
- 100% remote work environment.
- Comprehensive employee benefits, including 100% employer-sponsored health and dental insurance for employees and their dependents, 401(k) plan, unlimited PTO, and paid parental leave.
Why You’ll Love Working Here:
- A fun and transparent team atmosphere built on respect.
- Rapid growth and aggressive pursuit of acquisitions.
- The opportunity to tackle challenging problems that provide real value to everyday people.
- A flat organizational structure with a diverse range of skills and low egos.
- The chance to help define and shape our company culture.
How To Apply
Job Link
https://www.indeed.com/viewjob?jk=262f72005a1dc1bb&tk=1ibccuo5ugb2888n&from=serp&vjs=3
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