Director of Sales and Marketing
Location: 99 Ingram Drive, North York, ON
Position: Laserglow Technologies
Job Type: Full-time
Schedule: 8-hour shift, Monday to Friday
Laserglow Technologies is a leader in high-quality photonics solutions, catering to the industrial, scientific, and consumer sectors. We are known for our innovative products such as VirtuaLine™ LED and Lasers, SafetyCast™ Virtual Sign Projectors, and more. We are seeking a dynamic Director of Sales and Marketing to spearhead our growth initiatives and drive the success of our sales and marketing strategies.
About Us
At Laserglow Technologies, we specialize in cutting-edge photonics solutions designed for a variety of applications. Our products range from safety and hazard awareness solutions to advanced laser systems for scientific research and premium handheld laser pointers for diverse uses. We are committed to delivering exceptional quality and innovation in everything we do.
Role Overview
As the Director of Sales and Marketing, you will be responsible for leading our sales team and developing strategic marketing initiatives to propel the company’s growth. You will drive the creation and execution of effective sales and marketing strategies, manage key client relationships, and ensure brand consistency across all platforms.
Key Responsibilities
Strategic Planning: Develop and implement comprehensive sales and marketing strategies aligned with the company’s business objectives. Conduct market research to uncover trends and growth opportunities.
Team Leadership: Lead, mentor, and manage the sales and marketing team. Set clear performance goals, conduct regular performance reviews, and foster a high-performance team culture.
Sales Management: Oversee the creation and execution of sales strategies. Manage relationships with key clients and negotiate high-value contracts. Monitor sales performance and adjust strategies for optimal results.
Marketing Management: Direct marketing campaigns including digital marketing, advertising, and public relations. Ensure brand consistency and analyze the effectiveness of marketing activities to make data-driven decisions.
Budgeting and Reporting: Strategically plan and manage the sales and marketing budget. Prepare regular reports on performance metrics and provide insights and recommendations to senior management.
Collaboration: Work cross-functionally with product development, customer service, and external partners to ensure a unified approach to sales and marketing efforts.
Compliance and Risk Management: Ensure all activities comply with legal and regulatory standards. Identify potential risks and develop strategies to mitigate them.
Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
Experience: At least 15 years of experience in sales and marketing, including a minimum of 10 years in a leadership role with a proven track record of achieving growth targets.
Skills: Strong leadership abilities, P&L experience, and expertise in global market expansion. Excellent communication, negotiation, and presentation skills.
Technical Proficiency: Skilled in marketing automation tools, CRM software, and data analysis for strategic decision-making.
What We Offer
Competitive Salary: Attractive compensation package including a competitive salary and performance-based bonuses.
Comprehensive Benefits: Dental care, extended health care, vision care, life insurance, and an employee assistance program.
Work Environment: On-site parking and a supportive, innovative workplace culture.
If you are a results-driven leader ready to make a significant impact on our company’s growth trajectory, we would love to hear from you!
Laserglow Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
For more information about our company and other career opportunities, please visit our website
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