Company: Zendesk
Location: Remote
Salary: $121,000 – $181,000 per year
About Zendesk:
Zendesk is dedicated to bringing a sense of calm to the chaotic world of customer service. Our software powers billions of conversations with well-known brands, advocating for digital-first customer experiences. With over 5,000 employees worldwide, we foster a collaborative environment where flexibility and innovation thrive.
Job Overview:
We are seeking a Senior Growth Marketing Manager to lead our product-led growth initiatives while supporting sales-led efforts. This role requires a highly analytical, innovative problem-solver with a passion for guiding prospects and customers through their journey toward conversion and expansion. The ideal candidate will possess strong marketing expertise, a keen understanding of user experience, and effective copywriting skills.
Key Responsibilities:
- Product-Led Growth: Drive product-led growth initiatives while supporting sales-led marketing strategies.
- Customer Journey Analysis: Analyze customer journeys to identify key actions that facilitate conversion and expansion.
- Marketing Funnel Optimization: Utilize data-driven insights to influence customer behaviors and optimize the marketing funnel.
- Cross-Functional Collaboration: Work closely with sales, product, and other teams to ensure alignment between product and marketing efforts.
- Tool Integration: Evaluate, select, and integrate marketing tools to enhance automation and operational efficiency.
- AI Innovations: Identify and implement innovative strategies to leverage AI for improved marketing effectiveness and customer experience.
- Messaging and Copywriting: Contribute to messaging and copywriting strategies that resonate with our audience and enhance engagement.
- Lead Nurturing Support: Collaborate with sales to ensure marketing efforts effectively support lead nurturing and sales readiness.
Qualifications:
- Experience: 5+ years in growth marketing, with a focus on both product-led and sales-led initiatives.
- Customer Journey Expertise: Proven success in improving customer journeys and driving conversions through effective marketing strategies.
- Marketing Tools Proficiency: Solid experience in evaluating and integrating marketing automation tools and enhancing operational workflows.
- AI Familiarity: Familiarity with AI tools and technologies that enhance marketing and sales effectiveness.
- Problem-Solving Skills: Excellent problem-solving abilities with a capacity for innovation and process optimization.
- Analytical Mindset: Strong analytical skills, with the ability to use data to influence marketing decisions.
- User Experience Knowledge: Knowledge of best practices in user experience and customer journey optimization.
- Copywriting Skills: Experience in developing messaging strategies that effectively engage target audiences.
- Collaboration Skills: Ability to collaborate across teams and align marketing efforts with product and sales strategies.
Preferred Qualifications:
- Industry Experience: Experience with SaaS or tech-based products.
- AI Marketing Solutions: Familiarity with AI-driven marketing solutions.
- Project Management: Strong project management skills with the ability to prioritize in a fast-paced environment.
Why Join Us?
At Zendesk, we believe in providing a fulfilling and inclusive work experience. Our hybrid working model allows for purposeful collaboration in our offices while offering flexibility for remote work.
How to Apply:
Job Link
https://www.indeed.com/viewjob?jk=ee50b6d0a6854349&tk=1ia8ckmb5mvbg847&from=serp&vjs=3
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