Company: Kraft Heinz Company
Location: Dubai, UAE
Job Type: Full-Time
About Kraft Heinz
The Kraft Heinz Company is one of the largest global food and beverage companies, dedicated to providing high-quality, iconic products. With a focus on innovation and growth, we’re looking for passionate individuals to join our team and help shape the future of food.
About the Role
We are seeking a motivated and analytical Marketing Intern to join our team in Dubai. This internship provides a unique opportunity to gain hands-on experience in market analysis, brand positioning, and promotional planning for key markets in Africa. You will focus on the ketchup and mayonnaise categories across retail and Away From Home (AFH) channels.
Key Responsibilities
- Data Collection & Analysis:
- Gather accurate, high-quality data for South Africa, Kenya, and Ghana markets.
- Measure progress and identify opportunities for growth within these markets.
- Market Assessment:
- Conduct a detailed analysis of the ketchup and mayonnaise categories for retail and AFH channels, covering:
- Competitive landscape
- Category and channel dynamics
- Price and format segmentation
- Shopper and consumer insights
- Conduct a detailed analysis of the ketchup and mayonnaise categories for retail and AFH channels, covering:
- Brand Positioning:
- Evaluate the Heinz brand positioning in target markets.
- Develop a roadmap for the Taste Elevation platform portfolio.
- Marketing Support Plan:
- Create a comprehensive marketing support strategy, including:
- Target audience communication
- Key platforms and taglines
- Planned promotional mechanics
- Create a comprehensive marketing support strategy, including:
- Promotional Planning:
- Identify critical consumption periods and formulate recommendations for a tailored promotional plan.
- Customize strategies to fit specific channels and clients.
What We’re Looking For
- Education:
- Recent university graduate with a degree in Marketing, Business, or a related field.
- Skills:
- Strong analytical skills with the ability to form hypotheses and support them with evidence.
- Proficient in written and verbal communication.
- Ability to build compelling presentations and craft selling stories.
- Basic knowledge of sales, P&L, and product promotion.
- Solution-oriented mindset and a proactive, can-do attitude.
Why Join Kraft Heinz?
- Work on impactful projects that directly contribute to the brand’s growth in African markets.
- Gain invaluable experience in a dynamic, fast-paced marketing environment.
- Collaborate with a global team of professionals committed to innovation and excellence.
How To Apply
Job Link
https://ae.indeed.com/viewjob?jk=c62d4ecb98d2834b&tk=1ifa60618j0jq86b&from=serp&vjs=3
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