Company: Union Lighting
Location: 8150 Boulevard Décarie, Montréal, QC H4P 2S8
Employment Type: Full-time, Permanent
About Union Lighting
Union Lighting is a leader in the lighting and home décor industry, offering innovative products and exceptional customer service. We are seeking a Director of Marketing to join our team and drive our digital marketing strategies, e-commerce initiatives, and brand development efforts. This is an on-site role requiring close collaboration with cross-functional teams.
Key Responsibilities
Marketing Strategy & Campaign Management
- Develop and execute marketing campaigns across channels, including social media, email, blogs, and digital advertising.
- Track, analyze, and optimize marketing performance to enhance engagement and conversion rates.
- Conduct market research to identify trends, analyze competitor activities, and understand customer needs.
Content Creation & Brand Management
- Create compelling graphics and materials using Adobe Creative Suite.
- Maintain and update the company website and social media platforms to ensure fresh and relevant content.
- Collaborate with the sales team to align marketing strategies with lead generation and revenue goals.
Influencer & Partnership Marketing
- Build and manage relationships with influencers and bloggers to boost brand visibility.
- Oversee influencer campaigns, from product seeding to performance tracking.
Team Leadership & Innovation
- Inspire and mentor the marketing team to foster creativity and collaboration.
- Stay informed about industry trends, emerging technologies, and best practices to maintain a competitive edge.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5+ years of experience in digital marketing and e-commerce.
Skills
-
- Proficiency in Shopify, Klaviyo, and Microsoft Office Suite.
- Expertise in Adobe Photoshop, Illustrator, Final Cut Pro, Premiere, and Canva.
- Strong knowledge of SEO, SEM, and social media advertising best practices.
- Analytical mindset with a data-driven approach to marketing strategies.
- Excellent organizational and problem-solving skills.
Language Requirements
- Fluent in English and French, with excellent written and verbal communication skills.
Preferred Skills & Experience
- Experience with Facebook and Pinterest advertising.
- Background in influencer marketing and blog content creation.
Benefits
- Competitive salary (commensurate with experience).
- Comprehensive health and dental insurance.
- On-site parking.
- Paid time off.
- Employee store discount.
- Regular company events.
Schedule
- Monday to Friday
How to Apply
Job Link
https://ca.indeed.com/viewjob?jk=e79c182e2cb4c3cc
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