Company: Turkstra Lumber
Location: 370 Green Road, Stoney Creek, ON L8E 2B3
Salary: From $100,000 per year (plus bonus pay)
Employment Type: Full-time, Permanent
About Turkstra Lumber
Turkstra Lumber is a leader in delivering high-quality building materials and exceptional customer service. We’re looking for a visionary Director of Marketing to bridge our marketing efforts with e-commerce strategies, ensuring a cohesive and innovative approach to customer engagement. This cross-functional role is ideal for a skilled marketing executive who thrives in a dynamic and collaborative environment.
Position Summary
As Director of Marketing, you’ll lead a talented team and drive the integration of marketing initiatives with e-commerce strategies. Reporting to the President, you will oversee the development and execution of comprehensive marketing campaigns, optimize our online presence, and ensure a seamless customer experience across all channels.
Key Responsibilities
Team Leadership
- Lead and support the Marketing and E-commerce teams, including Web Design, UI/UX, Marketing staff, and external agencies.
- Conduct regular one-on-one meetings, performance reviews, and create training plans for team members.
- Develop succession plans to ensure long-term team success.
Integrated Marketing and E-commerce Strategy
- Collaborate with sales teams, managers, and customers to create and execute cohesive marketing and e-commerce strategies.
- Manage marketing campaigns, content creation, and promotional activities across all platforms.
- Maintain a detailed content calendar to align marketing and e-commerce efforts.
- Conduct market research to identify growth opportunities, particularly in the digital space.
E-commerce Management
- Lead the optimization of Turkstra’s online store, ensuring a customer-centric experience.
- Oversee SEO, SEM, and analytics to maximize website performance.
- Manage relationships with agencies and technology partners to enhance online sales capabilities.
- Use A/B testing and analytics to inform and refine e-commerce strategies.
Communication and Brand Management
- Develop and execute internal communication plans, including newsletters and announcements.
- Manage customer communications (emails, SMS, and surveys) to enhance relationships and gather insights.
- Strengthen Turkstra’s brand through public relations strategies and ensure compliance with marketing regulations.
Financial and Performance Oversight
- Oversee annual marketing and e-commerce budgets, including P&L management.
- Establish KPIs for marketing and e-commerce teams, ensuring performance targets are met.
- Analyze data to identify trends, evaluate campaign results, and make data-driven decisions.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
- Experience: Extensive experience in senior marketing and e-commerce roles, with a proven track record of success.
- Technical Expertise: Proficiency with Shopify Plus, Klaviyo, SEO, email marketing, and analytics tools (e.g., Google Analytics).
- Skills: Strong leadership, communication, decision-making, and organizational abilities.
- Creative Vision: Expertise in content creation and branding, with knowledge of design software and CMS platforms.
- Industry Knowledge: Familiarity with the building and supply industry is a strong asset.
- Compliance Awareness: Knowledge of CASL and data privacy regulations.
Why This Role is Unique
This newly created role integrates marketing and e-commerce, allowing for a unified approach to customer engagement. As the Director of Marketing, you’ll ensure our online sales channels align seamlessly with broader marketing initiatives, driving business growth and delivering exceptional customer experiences.
What We Offer
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- Compensation: Competitive salary starting at $100,000 per year plus bonus opportunities.
- Benefits:
- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Store discounts
Schedule
- Monday to Friday (Day shift)
Join Our Team
If you’re a dynamic leader passionate about creating impactful marketing strategies and seamless e-commerce experiences, we want to hear from you!
How To Apply:
Job Link
https://ca.indeed.com/viewjob?jk=0603d768f131d046
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