Company: Sobeys
Location: Hybrid (Sobeys Innovation Hub, 364 Richmond Street West, Toronto, ON M5V 1X6)
Job Type: Full-Time
About Sobeys:
Join Sobeys Inc., one of Canada’s Top 100 Employers, and be part of a team of 128,000 employees dedicated to delivering exceptional shopping experiences. As a proudly Canadian company with over 1,600 stores across 10 provinces, we believe in nurturing families, communities, and our employees.
Position Overview:
We are seeking an experienced Senior Copywriter to lead creative content development and contribute to innovative messaging strategies. Reporting to key stakeholders, you will play a pivotal role in crafting high-quality copy for various platforms and ensuring brand consistency. This is an exciting opportunity for a strategic thinker with a passion for storytelling, collaboration, and delivering impactful creative solutions.
Key Responsibilities:
- Creative Leadership: Develop engaging, high-quality copy for digital platforms (web, social media, email), print, advertising, and in-store communications. Maintain alignment with brand voice and business goals.
- Collaboration: Work closely with creative, marketing, and design teams to conceptualize and deliver innovative messaging strategies for integrated campaigns.
- Mentorship: Provide guidance to copywriters, review and edit work to uphold creative standards, and mentor team members to enhance content quality.
- Strategic Execution: Lead brainstorming sessions, develop audience-focused messaging strategies, and use data-driven insights to create impactful content.
- Brand Stewardship: Ensure consistency in tone, messaging, and style across all channels, acting as a key guardian of the brand’s voice and identity.
- Stakeholder Engagement: Partner with marketing directors, product managers, and external teams to gather requirements, present concepts, and incorporate feedback into final deliverables.
- Project Management: Oversee multiple projects, managing timelines, resources, and feedback to ensure timely, high-quality outcomes.
Qualifications:
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field (advanced degrees or certifications are a plus).
- 8+ years of experience in creative content development, with a proven track record in successful marketing campaigns.
- Strong portfolio showcasing diverse, high-quality copy across digital, print, and social media platforms.
- Exceptional leadership and collaboration skills, with experience in managing and mentoring creative teams.
- Expertise in audience behavior, market trends, and content strategies to inform and optimize creative output.
What We Offer:
Sobeys is committed to offering a Total Rewards package that supports your physical, financial, and emotional well-being, including:
- Competitive benefits: Health, dental, life, and disability insurance.
- Access to Virtual Health Care and an Employee Assistance Program.
- Retirement and Savings Plans with employer contributions.
- 10% in-store discount and access to additional discount programs.
- Paid vacation and parental leave top-ups.
- Professional development resources to fuel your growth.
Work Environment:
This is a hybrid role requiring your presence at one of our office locations at least three days per week to foster collaboration and team success.
Why Join Us?
At Sobeys, you’ll contribute to a culture that values creativity, collaboration, and community impact. Lead the way in shaping meaningful content that resonates with audiences nationwide.
Sobeys is committed to accommodating applicants with disabilities. If you require accommodations during the hiring process, please let us know, and we’ll work with you to meet your needs.
How To Apply
Job Link
https://ca.indeed.com/viewjob?jk=5590bb7ed7d0fb10&tk=1idhuhachgqpb873&from=serp&vjs=3
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