Company: Vahedna Group
Location: Dubai, UAE
Job Type: Full-time
About Vahedna Group
Vahedna Group is a dynamic and rapidly growing company specializing in the e-commerce sector. We are looking for an experienced Digital Marketing Lead to join our team and drive the digital marketing strategy for eDubbuy.com and Vahedna.com. This role offers the opportunity to lead a variety of digital initiatives aimed at increasing customer acquisition, driving traffic, and growing online sales.
Position Overview
The Digital Marketing Lead will be responsible for managing and executing a full range of digital marketing strategies and campaigns. This includes overseeing digital agency management, driving online marketing efforts, and analyzing performance metrics to optimize results. The role will work closely with the IT team to ensure the seamless execution of campaigns.
Key Responsibilities
- Campaign Management: Lead the planning and execution of digital marketing campaigns across multiple channels (SEO, SEM, email, social media, etc.).
- Vendor & Agency Management: Manage digital vendors and agencies, ensuring effective budget management, campaign implementation, and ROI tracking.
- Analytics & Reporting: Analyze and report on campaign performance (e.g., conversion rates, click-through rates) using Google Analytics and other performance metrics.
- Digital Strategy: Develop and implement strategies for driving online sales, customer acquisition, and increasing web traffic to eDubbuy.com and Vahedna.com.
- Affiliate Marketing: Plan and execute affiliate marketing strategies.
- Customer Behavior Analysis: Leverage consumer behavior insights to enhance digital marketing tactics.
- Email Marketing: Implement and manage email marketing campaigns, preferably with knowledge of Email Service Providers (ESPs).
Required Qualifications
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 3-5 years of experience in digital or online marketing, including web analytics.
- Vendor Management: 2+ years of experience managing digital vendors/agencies, including budget and ROI analysis.
- Digital Tools: Proficiency in SEO, SEM, paid search, Google AdWords, and Google Analytics.
- Social Media: Experience managing social media advertising campaigns (Facebook, Instagram, Twitter, etc.).
- Email Marketing: Familiarity with email marketing platforms and consumer behavior analytics.
- Technical Skills: Proficiency with MS Office (Word, Excel, PowerPoint, Outlook). Experience with Amazon marketing tools and email platforms such as Bronto, SFMC is a plus.
Key Competencies
- Consumer-Focused: Strong focus on creating positive customer experiences through digital marketing.
- Analytical & Creative: Strong problem-solving skills with the ability to think analytically and creatively.
- Results-Driven: Goal-oriented with a proven track record of achieving results.
- Project Management: Ability to prioritize tasks and manage aggressive deadlines with attention to detail.
- Collaborative: Effective team player with excellent communication skills.
- Adaptability: Flexible and adaptable to changing priorities in a fast-paced environment.
- Organized: Strong organizational and time-management skills.
What We Offer
- Opportunity to lead digital marketing strategies for an expanding e-commerce platform.
- Competitive salary and benefits.
- A dynamic and collaborative work environment.
How To Apply
Job Link
https://ae.indeed.com/viewjob?jk=b00001697051c29f&tk=1id7dcfdmkhgt8dn&from=serp&vjs=3
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