Company: Fisher & Paykel Appliances (Part of Haier Group)
Location: Auckland City, Auckland. New Zealand
Employment Type: Full-Time
About Us:
Fisher & Paykel Appliances is a globally recognized New Zealand brand with a rich heritage of innovation and customer-centric design. Our mission is to be the world’s most human-centered appliance brand, driven by our values of trust, sustainability, innovation, generosity, and curiosity. As part of our collaborative team, your ideas will shape the future of our brand and products.
About the Role:
As a Digital Copywriter, you will craft compelling, SEO-friendly copy tailored for various digital platforms, including websites, emails, social media, and paid advertising. Collaborating with our digital, marketing, and content teams, you will use performance metrics to optimize and refine your work, ensuring consistency and brand alignment across all touchpoints.
Key Responsibilities:
- Write engaging, benefit-driven digital content for Fisher & Paykel, Haier, and DCS brands across multiple markets.
- Collaborate with Brand & Content, Marketing, and Digital teams to ensure cohesive messaging.
- Implement and integrate SEO strategies, including keyword research, to enhance visibility and performance.
- Proofread, edit, and optimize content for web pages, marketing campaigns, and digital executions.
- Create compelling copy for digital ads on platforms like Facebook, Instagram, and Google.
- Develop email marketing content to drive engagement, open rates, and click-throughs.
- Meet deadlines while managing stakeholder expectations and prioritizing tasks effectively.
- Analyze data insights to recommend improvements and optimize content performance.
- Stay ahead of digital trends and emerging technologies to ensure innovation.
What We’re Looking For:
- Exceptional written English and strong editing skills.
- Experience in crafting SEO-friendly copy with a solid understanding of keyword research.
- Knowledge of social media platforms and best practices (Facebook, Instagram, LinkedIn, Pinterest, etc.).
- Familiarity with Google Analytics and other performance tracking tools.
- Ability to manage multiple projects, meet deadlines, and maintain organization.
- A user-centric mindset with awareness of UX, e-commerce, performance marketing, and data analytics.
What We Offer:
- A chance to work in a globally recognized organization headquartered in New Zealand.
- Competitive salary and flexible working arrangements.
- Opportunities for career development and progression.
- Discounts on Fisher & Paykel and Haier products.
- Life and disability insurance, discounted medical cover, and Whanau/Family leave benefits.
- Access to a subsidized staff café and free on-site parking.
Why Join Us?
At Fisher & Paykel, you’ll become part of a trusted, award-winning brand with a strong reputation for innovation and quality. This is an exciting time to join our journey and contribute to the next chapter of our story.
How to Apply:
Job Link
https://nz.indeed.com/viewjob?jk=24a4492fe848f581&tk=1id506sa5i9u480m&from=serp&vjs=3
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