HAPPY FACE TRAVELS

Digital Marketing Specialist

Company: Brand Developers
Location: North Shore City, Auckland
Employment Type: Permanent

About Us:
Brand Developers is a leading direct-to-consumer (D2C) company delivering innovative and high-quality products to our customers. We pride ourselves on a data-driven approach to digital marketing and are passionate about achieving results. Join our dynamic and enthusiastic team and make a meaningful impact on our growing digital presence.

Key Responsibilities:

Strategic Focus:

  • Develop and execute digital strategies to optimise ROAS and profitability for ecommerce and lead generation.
  • Continuously improve websites, landing pages, and digital channels to enhance customer experience and drive quality leads and sales.
  • Conduct A/B testing across digital channels to identify growth opportunities.
  • Plan, coordinate, and optimise digital campaigns to build customer value and increase revenue.

Analysis & Reporting:

  • Monitor and report on ecommerce and lead generation performance, providing actionable insights.
  • Create and maintain accurate reports on sales performance, identifying optimisation opportunities in real time.
  • Track and share testing outcomes to establish best practices within the team.

SEO & Content Optimisation:

  • Collaborate with external experts to refine keyword strategies and improve search rankings.
  • Develop a robust blog program with engaging content to drive organic traffic.
  • Regularly review and update SEO content across websites, leveraging performance insights to boost rankings.

Content Production:

  • Ensure consistent, high-quality content across all digital platforms, adhering to brand standards.
  • Research and implement creative growth ideas, including competitor analysis and market trends.
  • Collaborate with internal teams and external agencies for efficient and impactful content creation.

Website Management:

  • Conduct quarterly optimisation reviews to enhance user experience and performance.
  • Implement SEO best practices and technical optimisations for website content.
  • Ensure websites reflect an outstanding brand experience aligned with product standards.

Email & SMS Marketing:

  • Oversee email and SMS campaigns, ensuring accurate database management and prioritisation of marketing opportunities.

Search Engine Marketing (SEM):

  • Work with SEO specialists to optimise Brand Developers’ website performance.
  • Track SEO trends and apply insights to enhance visibility and engagement.

Qualifications and Experience:

  • Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. Equivalent work experience will be considered.
  • 3+ years of experience in B2C digital marketing, including SEO, PPC, email marketing, and social media campaign management.
  • 1+ years of experience with ecommerce platforms like Shopify, WooCommerce, Magento, or WordPress.
  • Proven success in driving traffic and conversions through multi-channel marketing strategies.

Skills and Knowledge:

  • Strong understanding of digital marketing concepts, strategies, and best practices.
  • Ability to implement data-driven digital strategies and improve results through A/B testing.
  • Knowledge of emerging digital trends and design principles.
  • Proficiency in digital performance analysis tools and platforms such as Facebook Business Manager, Shopify, and Google Analytics.
  • Excellent communication, problem-solving, and organisational skills.

Personal Attributes:

  • Self-motivated, curious, and eager to learn and take initiative.
  • Strong problem-solving abilities with attention to detail.
  • Collaborative and effective in building relationships across teams.
  • Thrives under pressure and manages multiple priorities in a fast-paced environment.

Benefits:

  • 50% discount on Thin Lizzy and TV Shop products.
  • Supportive team environment with opportunities for upskilling.
  • Comprehensive leave benefits, including four weeks of annual leave and statutory holidays.
  • Regular performance-based pay.

How to Apply:

Job Link 

 

https://nz.indeed.com/viewjob?jk=b491d7f93eed7cb0&tk=1id506sa5i9u480m&from=serp&vjs=3

 

Email 

 

customerservice@branddevelopers.com.au

 

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