Company: Stratford Festival
Location: Stratford, ON (Full-time, On-site)
Benefits: Employee Assistance Program, Group Insurance Benefits, Complimentary & Discounted Tickets, Employee Discounts, RRSP Employer Match, and more.
About Stratford Festival
Based in Stratford, Ontario, the Stratford Festival is one of the world’s leading repertory theatre companies, presenting a rich season of plays, digital content, and hundreds of events that deepen the understanding of the plays. The Festival is committed to equity, inclusion, anti-racism, and anti-oppression in all its practices, including play selection, casting, and marketing efforts.
Why You Should Apply
- Creative work environment.
- Paid operational shutdown in December with flexible time off.
- Group insurance benefits and RRSP employer matching.
- Employee Assistance Program to support work-life balance.
- Complimentary and discounted tickets to events.
- Opportunity to work in the magic of live theatre!
Role Overview
The Social Media Manager will manage the Stratford Festival’s online community and social media channels to promote audience engagement, ticket sales, and memberships. Reporting to the Director of Marketing, Content & Editorial, you will create content, manage social media strategies, and analyze campaign performance to increase engagement and brand awareness.
Key Responsibilities
- Develop and implement strategic social media marketing plans across various channels, tailoring strategies for each platform.
- Create and curate content daily to engage audiences and attract new followers.
- Manage and grow the Stratford Festival’s social community, ensuring a unique and engaging experience for followers.
- Monitor social channels 24/7, including weekends and holidays, responding to comments and engaging with audiences.
- Collaborate with departments like Education, Archives, and EDI to establish strong social media plans for their initiatives.
- Track, analyze, and report on social media campaigns, identifying trends and reporting KPIs to stakeholders.
- Collaborate with the graphic design and video teams to create content for social platforms.
- Coordinate and host Opening Night activations, including influencers and publications.
- Manage the annual social media budget.
- Use video and photography skills to capture events and support content strategies.
Qualifications
- University degree in Humanities, Communications, Journalism, Marketing, or a related field.
- 2-4 years of social media or marketing experience.
- Excellent copywriting skills and the ability to create marketing/advertising content.
- Passion for theatre and the arts, with knowledge of the Stratford Festival preferred.
- Proficient with digital and social media platforms, including Facebook, Instagram, X, TikTok, YouTube, Pinterest, and LinkedIn.
- Familiarity with content management tools like Hootsuite and Airtable, and social ad platforms like Facebook Ads Manager and Google Ads.
- Capable of handling social media communication effectively and tactfully.
- Experience with video editing tools like Capcut and Canva is an asset.
Behavioral Competencies
- Teamwork: Collaboration and supporting teammates to achieve shared goals.
- Critical Thinking: Strategic problem-solving with efficiency and effectiveness.
- Diplomacy: Discretion and tact in managing relationships.
- Initiative: Proactively taking action with minimal guidance.
- Strategic Mindset: Long-term planning and anticipating challenges.
Shared Values
- Inclusion: Creating an environment where everyone is valued and respected.
- Innovation: Creative problem-solving and continuous improvement.
- Rigor: Integrity, attention to detail, and commitment to excellence.
- Caring: Empathy, understanding, and attentiveness to others.
- Connection: Building trusting, respectful relationships.
Who Should Apply
We welcome applicants of all identities and encourage applications from Indigenous, Black, People of Colour, Deaf, disabled, and 2SLGBTQ+ individuals. We are committed to accommodating people with disabilities throughout the recruitment process. If you need accommodations during the application process, please let us know.
How to Apply
Job Link
https://ca.indeed.com/viewjob?jk=dbea49d3b201b0cb&tk=1icvmhccu2i36000&from=serp&vjs=3
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