Company: Clever Digital Marketing
Location: Remote (Canada)
Salary: $90,000–$100,000 per year
Job Type: Full-time
About Clever Digital Marketing
Clever Digital Marketing is a dynamic team of digital marketing experts dedicated to driving revenue growth for large-scale home improvement companies. Through innovative paid advertising strategies and advisory services, we’ve become a trusted partner for over 60 leading companies across the USA and Canada. By bridging the gap in the digital lead market, we spark innovation and deliver measurable results that fuel explosive growth for our clients.
Role Overview
We are seeking a Performance Marketing Manager to take a leadership role in shaping and executing impactful media strategies, primarily on Meta and TikTok. You will oversee campaign performance, guide a team of paid social specialists, and ensure that marketing initiatives deliver strong ROI and align with broader client objectives.
Key Responsibilities
- Develop and implement tailored media strategies to meet client goals, focusing on alignment with broader marketing objectives
- Manage and mentor a team of paid social specialists, fostering growth, collaboration, and high performance
- Plan, execute, and optimize campaigns on Meta and TikTok platforms, ensuring they meet key performance metrics
- Allocate a monthly ad budget of $1.2 million across accounts, ensuring optimal spend and adherence to client financial parameters
- Monitor and analyze campaign data, generating weekly reports with actionable insights to drive improvements
- Work closely with creative, CRO, and analytics teams to ensure cohesive and integrated strategies
- Stay updated on the latest trends and best practices in social media advertising, incorporating innovative ideas into campaigns
- Develop and implement strategies for struggling accounts, ensuring alignment with Clever Digital Marketing best practices
- Maintain regular communication with team members, lead team meetings, and report KPIs to the Director of Paid Social
Qualifications
- 5+ years of paid social advertising experience
- 3+ years in an agency setting
- Proven success managing a total monthly budget of $300K+ with a focus on lead generation
- Managed individual accounts with a minimum spend of $100,000/month achieving a ROAS of 6:1 over three consecutive quarters
- 1+ years managing 2+ performance marketers (preferred)
- Expert knowledge of Meta and TikTok platforms
- Strong leadership and mentoring abilities
- Data-driven decision-making with proficiency in performance analytics
- Excellent communication and collaboration skills
Benefits
- Competitive salary
- Fully remote work environment with the option for in-person collaboration at our Vaughan office
- 20 days of PTO (vacation) and 14 additional PTO days (holidays & sick days)
- Comprehensive group benefits, including health and dental
- Company-provided MacBook
- Home office budget and branded merchandise
- Work Abroad Policy: Support for working from different environments when needed
About You
- You are a strategic thinker and results-driven marketer
- You have a passion for leadership and fostering team growth
- You thrive in a fast-paced environment and are motivated by delivering measurable client success
How to Apply
Job Link
https://ca.indeed.com/viewjob?jk=7ce882d13fe63072&tk=1idhdns3ei8rp88t&from=serp&vjs=3
Digital@CleverDigitalMarketing.ca
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