Company: The Emirates Group
Location: Dubai
Employment Type: Full-Time
About the Role
The Emirates Group is seeking a talented Social Media Specialist to execute its social media strategy and ensure its platforms effectively support business goals and brand objectives. Working closely with the Social Media Manager and other stakeholders, you will help shape a dynamic online presence, engage with key audiences, and promote the Emirates Group’s reputation as a global leader in the aviation and travel industry.
Key Responsibilities
- Implement the Emirates Group’s social media strategy in collaboration with the Social Media Manager and Corporate Communications team.
- Manage day-to-day social media activities to support Emirates Group brands and business objectives.
- Enhance visibility for the company’s initiatives, products, and campaigns.
- Establish and grow the Group’s presence on platforms such as Instagram, TikTok, Facebook, YouTube, LinkedIn, and X (formerly Twitter).
- Create and curate engaging content that aligns with the company’s goals and resonates with target audiences, turning them into brand advocates.
- Monitor and measure social media effectiveness using agreed-upon metrics, providing actionable reports to stakeholders.
- Track sentiment and competitor activity on social media, providing insights to inform business strategies.
- Build and maintain strong relationships with influencers, customers, and stakeholders to foster a positive brand image.
- Stay updated on social media trends, tools, and innovations to ensure the Emirates Group remains at the forefront of the digital landscape.
- Support regional Corporate Communications teams and business units by integrating social media into broader marketing and PR efforts.
Qualifications & Experience
- Bachelor’s degree or equivalent (e.g., Marketing, Communications, or related field).
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- At least 5 years of experience in public relations, corporate communications, or marketing, with a focus on social media and online community management.
- Proven experience managing brand social media platforms.
- Strong writing skills with the ability to craft engaging, conversational content.
- Comprehensive understanding of the digital and social media landscape.
- Relationship-building expertise and excellent communication skills.
- Familiarity with social media monitoring and analytics tools.
Why Join The Emirates Group?
- Tax-Free Salary: Competitive package to maximize your earnings.
- Travel Benefits: Discounts on flights, hotels, and other travel perks worldwide.
- Work in Dubai: Experience the vibrant and cosmopolitan lifestyle of this global city.
- Professional Growth: Be part of a global brand with a strong emphasis on innovation and excellence.
How To Apply
Job Link
https://ae.indeed.com/viewjob?jk=d0bf89981505bd54&tk=1id1uiu1tj6v8862&from=serp&vjs=3
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