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DemandGen Manager


Location: Remote, United States
Company: Wipfli

About Wipfli:
At Wipfli, we believe that your unique perspective is what sets you apart. Our inclusive culture fosters an environment where everyone has a voice. We celebrate diversity through our DEI resource groups and prioritize your success with flexible schedules, training programs, and mental wellness initiatives. If you are looking for a place to grow, feed your curiosity, and make a difference, Wipfli is the right choice for you.

Position Overview:
Wipfli is seeking a DemandGen Manager to join our marketing team under the direction of the Senior Manager – GTM Activation. This role will coordinate and manage marketing resources to build effective marketing campaigns and lead generation strategies for Wipfli’s service lines and business solutions. The DemandGen Manager will enhance demand generation efforts and collaborate with business development to deliver qualified leads that align with Wipfli’s growth objectives.

Key Responsibilities:

  • Translate business strategies and market insights into results-focused marketing programs that support growth priorities and generate a quantifiable ROI.
  • Develop and execute comprehensive go-to-market strategies aligned with business goals and market trends.
  • Partner extensively with the Insights team on enterprise strategies.
  • Secure and coordinate marketing functional resources to support service line growth targets.
  • Collaborate with marketing functional teams to meet content, creative, demand generation, public relations, research, and market intelligence needs.
  • Work with Insights and Digital teams to leverage intent data for growth enablement activities.
  • Own campaigns from inception to execution, focused on generating positive ROI and optimizing for best performance.
  • Monitor and assess campaign results to establish actionable learnings that enhance future efforts.
  • Occasional travel for team events.

Required Qualifications:

  • Bachelor’s degree in Marketing or Business Administration.
  • 7-10 years of experience in a comparable role.
  • Expertise in the marketing mix and the ability to apply strategies to existing opportunities.
  • Ability to establish credibility with clients and manage relationships positively.
  • Strong ability to work under pressure, meet deadlines, and coordinate multiple projects/tasks simultaneously.
  • Professional demeanor and a “can-do” attitude in executing all project-related assignments.
  • Capacity to evoke innovative thinking from team members while clarifying core strategies and goals.

Preferred Qualifications:

  • Experience in a professional services environment.
  • Background in driving sales enablement and leveraging intent data for campaign strategies.
  • Experience in managing and coaching team members.
  • Marketing agency experience and corporate experience serving internal stakeholders.

Equal Opportunity Employer:
Wipfli is an equal opportunity/affirmative action employer. We consider all candidates for employment without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.

Wipfli is committed to providing reasonable accommodations for individuals with disabilities.

Compensation:
The estimated pay range for this position is $97,000 to $130,000, based on various factors including location, skills, experience, training, licensure, and business needs. Candidates may also be eligible for an annual discretionary bonus based on performance.

Benefits:
Wipfli offers a comprehensive benefits package to support our associates’ well-being, including:

  • 8 health plan options (HMO & PPO), dental, and vision coverage.
  • Opportunity to enroll in an HSA with potential Firm contributions.
  • Employee Assistance Program.
  • Firm-sponsored basic life and short/long-term disability coverage.
  • 401(k) savings plan with profit sharing and Firm matching contributions.
  • Flexible time off, parental leave, family care leave, and family formation benefits.
  • Voluntary benefits, including critical illness and accident insurance, legal assistance, pet insurance, and more.

 

How To Apply 

 

Job Link 

 

https://careers.wipfli.com/jobs/marketing/us/growth-marketing-manager/6365#/

 

Email 

hr@wipfli.com

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