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Marketing Executive – Home Brands

Position:  Marketing Executive – Home Brands

Company: Visa

Location:  Dubai

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group’s retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion, and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, and Armani, to name just a few!

About The Role

We are seeking a Marketing Executive to coordinate and execute marketing activities, promotions, and events for the allocated Business Portfolio (BP), ensuring full alignment with Al Tayer Group (ATG) policies and Brand/Principal guidelines across UAE, Bahrain, Kuwait, Qatar, Oman, and Saudi Arabia.

 Responsibilities

– Assist in developing yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands.

– Implement marketing and promotional activities for the BP as per the agreed plans.

– Maintain a thorough understanding of Principal requirements and guidelines, ensuring adherence across all marketing activities.

– Coordinate daily with sales teams and BU managers to identify and support marketing requirements.

– Coordinate weekly with the central team regarding all marketing needs, including POS, posters, brochures, media, merchandising, websites, PR, CRM, displays, etc.

– Liaise with vendors to ensure production of POS materials and marketing collateral aligns with marketing objectives and timelines.

– Assist in collating data for reports on brand performance, marketing initiatives, customer mix, and post-activity evaluations.

– Monitor and report on competitors’ activities in communication, pricing, packaging, and planning.

– Maintain the archiving system for all executed marketing activities and ensure relevant databases/systems are updated.

– Collect and maintain estimates and invoices with vendors, ensuring timely processing of payments through the FSS structure.

– Support the team in maintaining annual budgets and allocating monthly phases.

– Maintain effective relations with key external parties such as vendors and mall management.

– Update and maintain the marketing calendar for all promotional initiatives.

– Regularly update website brand and portfolio content by season.

– Collaborate with Brand Principals and the Social Media team to develop relevant content for the allocated portfolio.

About You

Education/Certification:

– Graduate, preferably in Business Administration with a specialization in Marketing.

– MBA preferred.

Years of Experience:

– 8 to 10 years of experience managing a brand or a marketing P&L.

– Experience with FMCGs and Technology companies preferred.

Knowledge and Skills:

– Strong understanding of the latest MarTech/AdTech solutions.

– Excellent communication and interpersonal skills.

– Strong organizational and planning abilities, including the ability to work under pressure and meet tight deadlines.

– Proficient in Microsoft Office, including Word, PowerPoint, and Excel.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Company Overview:

– Size: 10000+ Employees

– Founded: 1958

– Type:  Company – Public

– Industry: Information Technology Support Services

– Sector: Information Technology

For more information about our company and other career opportunities, please visit our website

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