Location: Remote – US
Company: Athletic Greens
Salary: $141,000 Annually
Job Type: Full-time
About Us:
At Athletic Greens, we are committed to empowering people to take control of their health. Since 2010, we’ve focused on delivering Foundational Nutrition to people worldwide through science-backed research and high-quality ingredients. Our values—One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans, and Continuous Improvement—guide everything we do, including how we build our global team.
The Role:
We are seeking a passionate and creative Director of Social Media to lead how we bring our brand to life and shape our customer journey across social platforms. Reporting to the VP of Brand and Creative, you’ll oversee social media strategy, planned and trend-driven programming, and measurement in collaboration with the Paid Social team. As a steward of our key platforms, Instagram and YouTube, you’ll ensure they drive critical brand and business outcomes.
Responsibilities:
- Lead the strategy, execution, and measurement of organic social media across Instagram, YouTube, TikTok, X, and other relevant platforms.
- Develop data-driven strategies for each channel to drive growth and creative development.
- Create disruptive content strategies that place AG1 in social and cultural conversations and drive brand impact.
- Oversee a 365-day programming calendar and build a social-first content process with Brand and Creative teams.
- Evaluate and refine the content playbook, ensuring alignment with brand and customer moments.
- Track key performance metrics and build a measurement framework with the Analytics team to optimize strategy.
- Oversee and mentor a high-performing team, managing freelancers, vendors, and partnerships.
- Collaborate with regional leads to ensure a cohesive global social media strategy.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 7+ years of experience leading social media at best-in-class brands, with a track record of driving innovation and scaling engagement.
- Experience in DTC, Wellness, and Lifestyle brands is a plus.
- A self-starter with strong problem-solving skills, analytical abilities, and a data-driven mindset.
- Strong cross-functional collaborator with the ability to thrive in a fast-paced environment.
- Passionate about social media, brand, and wellness, with an eye on cultural trends.
- A proactive communicator with a desire to make an impact beyond social media.
- A well-rounded individual with personal passions outside of work.
What’s in It for You:
- Competitive salary and performance-based incentives.
- 100% remote working environment.
- A strong company culture focused on values alignment and collaboration.
- A mission-driven approach aimed at improving health and wellness.
- Paid holidays, mental health days, and unlimited PTO.
- In-person meetups for collaboration and team building.
- Access to AG1 products and branded swag.
- Monthly telecom stipend for home internet/wifi.
- Legal benefits and insurances as required by country of residence.
- Base salary range of $141,000-$175,000 with additional performance bonuses and stock options based on experience and skills.
Athletic Greens is an Equal Opportunity Employer, committed to fostering a diverse and inclusive work environment. We do not discriminate based on race, religion, gender, sexual orientation, disability, or any other status protected by law. We encourage applicants with arrest and conviction records to apply in accordance with local ordinances.
How To Apply
Job Link
https://remote.co/job/director-social-media-14/
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