Company: Campfire Digital Recruitment
Location: Waitakere & West Auckland, Auckland, New Zealand
Employment Type: Full-time
Salary: $80,000 – $100,000 Base Salary
About the Role
Are you a social media expert with a passion for gaming and nerd culture? This is your chance to shine! As a Social Media Audience Specialist, you’ll bring structure and strategy to the world of viral social media content. Your mission will be to craft a comprehensive marketing plan for 2025, tailor content to platform-specific audiences, and drive global engagement using data-driven strategies.
You’ll optimise a dynamic content pipeline, create effective marketing funnels, and ensure consistent brand messaging while helping a vibrant digital entertainment brand expand its reach and revenue.
Key Responsibilities
- Develop and implement a strategic marketing plan for 2025 focused on content distribution and audience engagement.
- Tailor content strategies for various social platforms to align with audience preferences and platform algorithms.
- Optimise the content pipeline for efficient scheduling and cohesive brand messaging.
- Create and manage marketing funnels to enhance engagement and revenue opportunities.
- Leverage data analytics to refine strategies, improve campaign performance, and drive ongoing growth.
About the Company
This dynamic content production company is renowned for creating viral social media content that entertains millions of fans worldwide. Their buzzing studio is a hub of creativity, celebrating gaming, pop culture, comedy, and storytelling. With an engaged global audience, this company offers a high-energy work environment where nerd culture reigns supreme.
Skills & Experience
To thrive in this role, you’ll need expertise in digital marketing, social media strategy, and audience analytics. You should have experience crafting successful content strategies across platforms, with a deep understanding of SEO and social media algorithms. Strong project management skills, the ability to collaborate in a creative environment, and a passion for data-driven decision-making are essential.
Requirements:
- Proven experience in social media audience analytics and data-driven strategy.
- Expertise in creating marketing strategies for video-centric content.
- Solid understanding of SEO principles and social media algorithms.
- Excellent project management and organisational abilities.
- Strong skills in maintaining and enhancing brand voice across campaigns.
How to Apply
Job Link
team@campfirerecruitment.co.nz
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