Company: Beyond Energy Services & Technology Corp (B.E.S.T)
Location: 505 3 Street SW, Calgary, AB T2P 3E6
Employment Type: Full-time
About Beyond Energy Services & Technology Corp (B.E.S.T)
Beyond Energy Services & Technology is a leader in Managed Pressure Drilling (MPD), offering sustainable, innovative solutions to reduce non-productive time, save costs, and ensure safe operations for our clients. Headquartered in Calgary, Alberta, and The Woodlands, Texas, we are committed to fostering an inclusive and dynamic workplace where everyone feels valued, motivated, and engaged.
Key Responsibilities
Strategic Planning & Execution
- Lead the development and execution of comprehensive, data-driven marketing strategies aligned with company goals.
- Identify opportunities to refine value propositions based on market needs and target segments.
- Provide actionable insights to drive growth, overcoming challenges and ensuring successful campaign execution.
Campaign Management & Performance Optimization
- Plan, launch, and optimize multi-channel marketing campaigns (digital, social, email, and traditional media).
- Maintain brand consistency across all platforms, ensuring messaging, voice, and visual identity are unified.
- Oversee content creation (blogs, social media posts, promotional materials) to engage target audiences and increase brand awareness.
Team Leadership & Collaboration
- Inspire and mentor a high-performing team of sales professionals, aligning marketing efforts with business objectives.
- Collaborate with sales, product development, and other teams to ensure alignment across projects.
- Monitor project timelines, ensuring timely execution while maintaining focus on client deliverables.
Data Analysis & Strategic Insights
- Analyze campaign data, market trends, and performance metrics to drive continuous improvement.
- Provide clients with data-driven recommendations to optimize campaign performance.
- Prepare reports on campaign outcomes and forecasts, ensuring alignment with business goals.
Qualifications
Education & Experience
- Degree in Marketing, Business Administration, or a related field.
- 5-10 years of marketing experience, including at least 2 years in a managerial role.
Skills
- Expertise in digital marketing (SEO/SEM, social media, email marketing, analytics).
- Proven track record of executing successful marketing strategies.
- Strong leadership, communication, and organizational skills.
- Proficiency in marketing tools/software (e.g., HubSpot, Google Analytics, CRM systems).
- Data-driven with the ability to turn insights into actionable strategies.
Preferred Qualifications
- Experience with A/B and multivariate testing to optimize campaigns.
- Familiarity with PPC campaigns (Google Ads, Bing).
- Knowledge of HTML, CSS, and JavaScript for web-based campaigns.
- Understanding of customer journey mapping and lifecycle marketing.
Benefits
- Dental care
- Disability insurance
- Employee assistance program
- Life insurance
- Vision care
Schedule
- Monday to Friday
How to Apply
Job Link
https://ca.indeed.com/viewjob?jk=4568cb2a5e8390b8
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