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Global Social Media Manager – Kinder

Company: Ferrero
Location: Luxembourg
Job Type: Full-Time

About Ferrero
Ferrero is a globally renowned family-owned company, home to iconic brands like Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno®, and Kinder Surprise®. Operating in over 50 countries and selling products in more than 170, we are dedicated to delivering quality and care across generations. With 40,000 passionate employees worldwide, we create careers, brands, and moments we’re proud of.

At Ferrero, we foster an inclusive culture where everyone feels valued, respected, and empowered to succeed personally and professionally.

About the Role
We are seeking a talented Global Social Media Manager – Kinder to join our Digital Marketing Excellence department at our Luxembourg HQ. Reporting to the Global Kinder Digital Marketing Manager, you will be responsible for creating and implementing innovative social media strategies to engage and delight our global audience while collaborating with global and local teams to maintain consistency and effectiveness across markets.

Key Responsibilities

  • Develop and execute a global social media strategy aligned with Kinder’s brand objectives across platforms like Facebook, Instagram, and YouTube.
  • Lead the creation of engaging, high-quality content that embodies Kinder’s brand voice and global goals.
  • Mentor and collaborate with regional/local teams to ensure alignment and consistency in social media efforts.
  • Analyze social media performance using tools like Google Analytics, Emplify, and Talkwalker, optimizing strategies and reporting results to senior management.
  • Work closely with global/local marketing teams, PR, Legal, and Procurement to ensure cohesive messaging.
  • Monitor social media trends, competitor activities, and best practices to provide actionable insights for improvement.

What We’re Looking For

  • A degree in Communication, Digital Marketing, or a related field.
  • 2-5 years of experience as a Social Media Manager in digital marketing, preferably within FMCG or a digital agency.
  • Expertise in developing and executing multi-country social media strategies.
  • Strong understanding of social media’s role in brand and category development.
  • Proven ability to manage global brands, agencies, and complex executions.
  • Analytical skills and proficiency with tools like Google Analytics, Emplify, and Talkwalker.
  • Basic knowledge of SEO and web traffic metrics.
  • Exceptional attention to detail, creative thinking, and storytelling skills.
  • Strong interpersonal and cross-functional collaboration skills.
  • Excellent written and verbal communication skills in English.

Why Join Us?
At Ferrero, we prioritize consumers, quality, and care in everything we do. You’ll thrive here if you share our passion for excellence, innovation, and building brilliant results for consumers worldwide.

How to Apply

Job Link 

 

https://www.glassdoor.com/job-listing/global-social-media-manager-kinder-ferrero-JV_KO0,34_KE35,42.htm?jl=1009480671827&cs=1_1397397f&s=58&t=SR&pos=102&src=GD_JOB_AD&guid=00000193449962f288502f4aad2830b1&jobListingId=1009480671827&ao=1136043&vt=w&jrtk=5-yul1-0-1id29iope2jrb000-1d460f9d8d100cf5&cb=1732022723874&ctt=1732023096065

 

Email 

 

privacy@ferrero.com

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