Location: Philippines, Pune, United States (USA), Malaysia
Company : Open Market
Job Details:
– Compensation: Not disclosed
– Employment type: Full-time, Permanent
– Remote work options: Not specified
– Job duration: Permanent
– Opportunities for advancement: Available
– Training and development programs: Available
– Other relevant information: Candidates with 5+ years of experience preferred.
Job Description/Overview:
The Marketing Automation Specialist will manage the overall marketing automation function and focus on lead conversion efforts. Responsibilities include optimizing automated campaigns, improving communication between sales and marketing teams, and collaborating with different departments to ensure CRM strategies are effectively implemented. Additionally, this role involves creating campaign reports, analyzing data, and suggesting improvements to boost email marketing and automation results.
Key Responsibilities:
– Manage marketing automation processes and lead conversion efforts
– Collaborate with marketing, sales, and other departments to meet KPIs
– Optimize and measure the success of automated campaigns
– Create detailed reports and analyses for campaign performance
– Ensure CRM strategies are implemented across all relevant systems
– Participate in data selection and segmentation for campaigns
Qualifications Needed:
– 5+ years of experience in email marketing, marketing automation, or inbound marketing
– Experience with marketing automation systems, CRM integration, and systems like Oracle Eloqua is a plus
– Expertise in marketing analytics, list selection, campaign setup, and management
– Experience working with B2B marketing channels both online and offline
Experience:
5-7 years of relevant experience in marketing automation and email marketing.
Skills:
– Content management
– Marketing analytics
– Campaign analytics
– CRM
– Oracle Eloqua
– Automation systems
– Inbound marketing
How to Apply:
Submit your resume and cover letter to the company’s application portal.
Additional Information:
This role will involve working closely with a variety of stakeholders, including the content and design teams, to improve campaign effectiveness.
Who Can Apply:
Marketing professionals with 5+ years of experience in automation and email marketing.
Job Link
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