Location: USA, Canada
Company : Stripe
Job details:
– Compensation: $136k-$205k per year
– Benefits: Not specified
– Schedules: Not specified
– Employment type: Full-time
– Remote work options: Fully remote
– Job duration: Permanent
– Work hours: Not specified
– Opportunities for advancement: Yes
– Training and development programs: Not specified
– Other relevant information: Not specified
Job Description/Overview:
As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our sales motions to drive demand and revenue growth. You will design, implement, and optimize scaled lifecycle campaigns across user segments and life stages, focusing on creating an exceptional email marketing program at Stripe through a relentless focus on user experience and channel optimization.
Key Responsibilities:
– Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
– Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
– Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
– Design iterative experimentation plans to continuously optimize and improve campaign effectiveness.
– Drive growth across key metrics (MQLs, SQOs, pipeline, revenue), measure success, optimize against targets, and report on performance on a recurring cadence.
– Analyze trends, develop actionable insights, and socialize relevant learnings across the organization.
– Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.
Qualifications needed;
– Education: Not specified
– Experience: Minimum of 7+ years of work experience with 5+ years of email marketing/CRM experience, preferably in lifecycle CRM, and 2+ years of B2B marketing experience.
Skills:
– Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality).
– Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs).
– Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams.
– Advanced analytical skills and ability to analyze trends and decipher actionable insights from data.
– Experience driving experimentation roadmaps to continuously optimize and improve campaigns.
– User-first sensibility.
– Excellent written and verbal communication skills.
– Demonstrated ability to collaborate cross-functionally across technical and non-technical teams.
Preferred Qualifications:
– 10+ years of work experience.
– 8+ years of email marketing/CRM experience.
– 5+ years of B2B marketing experience.
– Experience with Marketo, Salesforce, and/or Salesloft.
– Experience driving demand for sales teams; experience in sales concepts, processes, and metrics.
How to Apply: [Apply for this position](https://workingnomads.co/jobs)
Additional information:
– Remote work within the USA and Canada only.
– Stripe’s mission is to increase the GDP of the internet, providing unprecedented opportunities.
Who can apply:
– Open to candidates based in the USA and Canada.
Job link:
https://www.workingnomads.com/jobs/lifecycle-marketing-manager-stripe-449012
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