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Senior Manager for Marketing Analytics

Location: EMEA (Remote)

Company: Canonical

Job details:  

– Compensation: Competitive, including performance-driven commission structure  

– Benefits: Fully remote working environment, personal learning and development budget of $2,000 per annum, annual compensation review, recognition rewards, annual holiday leave, parental leave, employee assistance programme, opportunity to travel to new locations, priority pass for travel  

– Schedules: Flexible  

– Employment type: Full-time  

– Remote work options: Fully remote  

– Job duration: Not specified  

– Work hours: Not specified  

– Opportunities for advancement: Not specified  

– Training and development programs: Personal learning and development budget  

– Other relevant information: Willingness to travel up to 2-4 times a year

Job Description/Overview:  

Canonical is seeking a Senior Manager for Marketing Analytics to lead the growth engineering team, oversee the marketing technology stack, and drive commercial results through data and technology. This role involves optimizing lead scoring, developing web analytics and SEO practices, and ensuring marketing data cleanliness. The ideal candidate will be passionate about technology and marketing, with a strong analytical mindset and experience in advanced marketing analytics.

Key Responsibilities:  

– Lead the growth engineering team including data analysts, performance marketers, and marketing automation specialists  

– Design and manage Canonical’s marketing technology stack  

– Own reporting and analytics throughout the customer lifecycle  

– Develop and track OKRs and conversion rates  

– Optimize lead scoring, lead flow, and cadences  

– Develop web analytics and SEO practices  

– Drive ROI optimization and ensure data cleanliness  

– Support an experimentation culture  

– Collaborate with teams across Canonical to build data solutions  

– Support execution excellence through training, tools, and documentation

Qualifications needed:  

– Undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering  

– Strong analytical skills and project management experience  

– Knowledge in advanced marketing analytics, coding/scripting languages (Python, JS), and databases (SQL)  

– Exceptional management experience  

– Experience with martech stacks, preferably open source software  

– Proven ability to collaborate with senior stakeholders  

– Willingness to travel up to 2-4 times a year

Experience:  

– Experience in managing marketing analytics projects and driving commercial success

Skills:  

– Advanced web analytics and SEO practices  

– Experience in building a culture of experimentation  

– Collaboration with senior stakeholders to turn strategic questions into impactful projects

How to Apply:  

Apply here:https://www.canonical.com/careers.

Additional information:  

Canonical is an equal opportunity employer committed to fostering a diverse and inclusive workplace.

Who can apply:  

– Individuals with relevant experience and qualifications

Job link:  

https://www.workingnomads.com/jobs/senior-manager-for-marketing-analytics-canonical

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