Location: United States
Company : Marchex Inc.
Job Description/Overview:
As a Digital Marketing Manager at Marchex, you will shape and execute digital marketing strategies to enhance brand visibility, engage target audiences, and drive lead generation. You will work with cross-functional teams to deliver compelling content and optimize digital presence, aligning with business objectives in the B2B enterprise software market.
Key Responsibilities:
– Develop and implement comprehensive digital marketing strategies for various buyer personas.
– Manage and optimize digital advertising campaigns, including paid search, display, and social media ads.
– Lead SEO and SEM efforts to improve organic search rankings and increase web traffic.
– Create and manage content for blogs, social media, email campaigns, focusing on product insights, thought leadership, customer success stories, and industry trends.
– Analyze campaign performance using tools like Google Analytics, HubSpot, and SEMrush, and provide insights on key metrics and ROI.
– Generate detailed monthly reports on digital marketing efforts.
– Collaborate with marketing, sales, and product teams to align marketing initiatives with business goals and product launches.
– Stay updated with the latest digital marketing trends and technologies.
– Assist with content syndication efforts, evaluating the effectiveness of content across target vertical markets.
Qualifications:
– 3 to 5 years of experience in digital marketing, preferably in a B2B enterprise software environment.
– Proven track record of managing successful digital marketing campaigns and generating leads.
– Experience in running effective paid advertising programs.
– Strong understanding of digital marketing channels and tools.
– Excellent content creation skills.
– Analytical mindset with the ability to interpret data and make data-driven decisions.
– Excellent communication and interpersonal skills.
– Proficiency in email marketing and marketing automation tools.
– Knowledge of the enterprise software industry and B2B marketing strategies is highly desirable.
– Certifications in digital marketing, HubSpot, SEO, Google Ads, or similar areas are a plus.
Benefits:
– Medical, Dental, Vision insurance.
– Life & Disability insurance.
– Employee Assistance Program.
– Paid Holidays.
– Generous PTO.
– Retirement Savings (401k/RRSP).
Compensation:
– Salary: $64,000 to $80,000 per year.
Working Conditions:
– Standard office setting, may be fully or partially remote.
– Limited corporate travel may be required.
How to Apply:
Click on the Job link to Apply
Job link
https://www.glassdoor.com/Overview/Working-at-Marchex-EI_IE34719.11,18.htm
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