Company: Ziff Davis Shopping
Location: Remote
Job Type: Full-time
Company Overview:
Ziff Davis Shopping is a leading network of e-commerce and mobile brands that helps millions of shoppers discover and save. Our portfolio includes top platforms like RetailMeNot, Offers.com, Blackfriday.com, TechBargains, and more. Internationally, we also operate Voucher Codes, a top UK brand for cashback, rewards, and coupon codes. We’re looking for a results-driven individual to join our digital marketing team as a Paid Social Marketing Specialist.
Position Overview:
As a Paid Social Marketing Specialist, you will manage and execute performance-driven paid social media campaigns for multiple Ziff Davis brands. This role requires hands-on experience in executing and optimizing social media campaigns, including Facebook, Instagram, TikTok, and emerging platforms. You will be responsible for driving revenue and meeting Return on Ad Spend (ROAS) goals, working closely with our digital marketing team to integrate paid social efforts into a broader marketing strategy.
Key Responsibilities:
- Manage and execute paid social campaign budgets and recommend optimizations to improve performance.
- Integrate paid social media campaigns into multi-channel marketing strategies.
- Ensure campaigns meet delivery and performance goals for both advertisers and internal objectives.
- Plan, implement, and manage campaigns to exceed key performance indicators (KPIs).
- Assist in developing media strategies, including audience targeting, segmentation, and budgeting.
- Analyze campaign performance data and create action plans for optimization.
- Report on campaign performance using various reporting platforms, such as in-platform analytics and web analytic tools.
Qualifications:
- 2-3 years of experience in paid media, with a strong background in executing social media strategies.
- In-depth knowledge of paid social trends and prior content creation experience across platforms like Facebook, Twitter, TikTok, and others.
- Strong attention to detail, organizational skills, and the ability to meet tight deadlines.
- Experience with paid social campaign management technology, from implementation to daily management and optimization.
- Demonstrated success managing large and complex paid social campaigns.
- Ability to make data-driven decisions and analyze campaign performance.
- Proficient in visual editing tools and platforms like Canva.
- Independent and collaborative mindset with a passion for testing and innovation.
- Experience with e-commerce and paid search marketing is a plus.
Benefits:
Ziff Davis offers a dynamic work environment, career growth opportunities, and a collaborative team culture. As an equal opportunity employer, Ziff Davis is committed to ensuring that all qualified applicants are considered without regard to race, color, religion, gender, age, disability, or veteran status.
How To Apply
Job Link
https://www.indeed.com/viewjob?jk=801ae6d3123d5844&tk=1ibceucu2gee787i&from=serp&vjs=3
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