Location:
USA
Company:
Embroker
Job details:
– Compensation: $151,000 – $210,000 per year DOE
– Benefits: Not specified
– Schedules: Standard full-time schedule
– Employment type: Full-time
– Remote work options: Yes
– Job duration: Permanent
– Work hours: Not specified
– Opportunities for advancement: Yes
– Training and development programs: Not specified
– Other relevant information: Not specified
Job Description/Overview:
Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. As we transition from a traditional sales-led approach to a dynamic product-led growth strategy, we seek a strategic and visionary Marketing Director to lead our marketing initiatives and drive our business forward.
Key Responsibilities:
– Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives, leveraging digital channels and traditional marketing methods to drive customer acquisition, engagement, and retention.
– Lead and mentor a team of marketers, overseeing campaign planning, execution, and optimization across digital marketing, content marketing, branding, PR, events, and other marketing initiatives.
– Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences.
– Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation, conversion, and customer lifecycle management.
– Utilize data-driven insights and analytics to optimize campaign performance, measure ROI, and continuously improve marketing effectiveness.
– Stay abreast of industry trends, competitive landscape, and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts.
– Ensure compliance with regulatory requirements and industry standards in all digital marketing activities, particularly in the highly regulated Insuretech sector.
– Perform other duties as assigned.
Qualifications needed:
– Bachelor’s degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience; MBA preferred.
Experience:
– 8+ years of experience in digital marketing roles, with a proven track record of success in B2B SaaS, Insuretech, or related industries.
– Demonstrated experience leading and managing digital marketing teams.
– Deep understanding of digital marketing strategies, channels, and tools, including SEO, SEM, PPC advertising, social media marketing, email marketing, and marketing automation platforms.
– Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives.
– Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment.
– Experience navigating regulatory compliance and legal considerations in digital marketing, particularly concerning data protection and privacy laws.
– Ability to work cross-culturally on a global team.
– Prolonged periods of time sitting at a desk and working on a computer.
– Ability to perform at a high level in a remote work environment.
Skills:
– Strategic marketing planning
– Team leadership and mentoring
– Campaign execution and optimization
– Collaboration with product and sales teams
– Data-driven decision making
– Project management
– Regulatory compliance in digital marketing
How to Apply:
Apply for this position through our website or the job listing platform.
Additional information:
– This role requires a strategic and visionary leader to drive marketing initiatives.
– Compliance with regulatory requirements and industry standards is crucial.
Who can apply:
Individuals with relevant experience and qualifications who are physically based in the United States.
Job link:
https://www.workingnomads.com/jobs/marketing-director-embroker-440230
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