Location:
USA – East
Company:
ev.energy
Job details:
– Compensation: $120,000 – $130,000 per year
– Benefits: Health insurance, 401(k) or pension, paid parental leave, access to conferences, meet-ups, and training through our L&D allowance, and annual team gatherings.
– Schedules: Not specified
– Employment type: Full-time
– Remote work options: Yes
– Job duration: Permanent
– Work hours: Not specified
– Opportunities for advancement: Structured career progression framework and advancement opportunities
– Training and development programs: Access to conferences, meet-ups, and training through our L&D allowance
– Other relevant information: We provide the tools needed for remote work, including a MacBook Pro, and access to co-working spaces if needed.
Job Description/Overview:
ev.energy was set up in 2018 with a simple aim – to make electric vehicle charging simpler, greener, and cheaper for everyone. We are already working with over 30 utilities in the US, Canada, and Europe, offering a way to reduce demand on the grid. To achieve this, we’ve brought together a team of over 100 people, securing over 50m USD from leading VCs in the automotive and energy space.
As our Lead Generation Manager, you’ll be driving our acquisition strategy, working closely with the wider GTM team to drive pipeline and revenue generation. You’ll use a blend of creative and analytical skills to build attention-grabbing content, ads, emails, and landing pages for us to work with more utility and automotive clients in North America and Europe.
Key Responsibilities:
– Own demand generation for ev.energy by creating and executing a strategy to acquire more utility clients across North America and Europe.
– Partner with the wider GTM team on pipeline strategy, initiatives, and goals; optimize engagement with specific high-value accounts.
– Work closely with marketing, product, and content peers to create milestones for every stage of the funnel and ensure optimization of integrated campaigns.
– Create and manage marketing programs including SEO, SEM, display ads, and more.
– Set up metrics and KPIs, analyze data to understand how different programs impact the funnel, and shift budgets to areas with higher returns.
– Keep leads engaged through a nurture strategy and provide reporting and insights to stakeholders.
Qualifications needed:
– Excellent experience driving demand generation and pipeline growth in a B2B SaaS company.
– Marketing expertise spanning paid ads, direct mail, webinars, events, and more.
– Commercial acumen with the ability to provide input into our revenue model based on data and campaign performance.
– Strong sense of ownership and ability to shepherd projects through to fruition.
– Ability to articulate thoughts well and collaborate effectively across Product, Sales, and Design.
– Experience in copywriting, content strategy, social media management, and PR.
– Appreciation for data, using it to gain insights, optimize ways of working, and experiment with the status quo.
– Experience with HubSpot is a plus.
– Experience in the energy or automotive industry is a plus.
Experience:
– Demonstrated success in B2B SaaS, with expertise in digital marketing strategies, channels, and tools.
– Proven track record of driving demand generation and pipeline growth.
– Experience managing and optimizing integrated marketing campaigns.
Skills:
– Digital marketing (SEO, SEM, PPC, social media, email marketing, marketing automation).
– Analytical skills to translate data insights into actionable strategies.
– Project management to handle multiple priorities and drive projects to completion.
– Regulatory compliance, especially in digital marketing for the energy sector.
How to Apply:
Apply for this position through our website or the job listing platform.
Additional information:
We are an equal opportunity employer and value diversity: we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you’d like a copy of our DE&I policy, you can reach us at hiring@ev.energy.
Who can apply:
Individuals with relevant experience and qualifications who are based in the USA – East.
Job link:
https://www.workingnomads.com/jobs/demand-generation-manager-evenergy
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