Location: Remote/Nationwide, USA
Company :Kaplan
Job Description/Overview:
Kaplan is seeking a Manager of Content Marketing to lead and execute marketing initiatives, focusing on digital campaigns and content strategy. This role involves developing and managing content marketing hubs, SEO strategies, and marketing analysis to drive engagement, lead generation, and conversions across various digital channels.
Key Responsibilities:
– Develop and manage content marketing hubs to capture new audiences and drive engagement.
– Oversee content updates on the website, including writing, editing, and proofreading.
– Create and maintain SEO strategies, including link-building and performance tracking using Google Analytics.
– Collaborate with the digital marketing team to innovate and execute marketing strategies.
– Analyze campaign success, including traffic and conversion metrics.
– Project manage customer acquisition tools and promotional calendars.
– Ensure consistent branding across all digital and sales channels.
Qualifications needed:
– Bachelor’s Degree in a relevant field.
– Experience in digital marketing, SEO, SEM, and email marketing.
– Understanding of web authoring and publishing; knowledge of HTML, CSS, and WordPress is a plus.
– Strong analytical skills; experience with Google Analytics is a plus.
– Strong written and verbal communication skills, with a focus on content creation and editing.
Experience:
– Previous experience in digital marketing and content management.
Skills:
– Proficiency in SEO, SEM, and digital content strategy.
– Creativity and attention to detail.
– Ability to manage multiple projects and priorities effectively.
Benefits:
– Remote work with flexible work/life balance.
– Comprehensive retirement package with company contributions.
– Tuition assistance and substantial discounts for employees and family members.
– Competitive health benefits starting day one.
– Generous paid time off, including holidays, vacation, personal, sick leave, and additional days for volunteering and diversity/inclusion activities.
Compensation:
– Salary: $64,000 to $202,600, depending on experience and qualifications.
Schedule:
– Flexible remote work schedule.
How to Apply:
Click on the Job link to Apply
Job Type:
– Full-time
Job link:
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